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About Elixir

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Our Story
Elixir Pharma started with the dream of Hany Aly, whose love for trade was enrooted in him since childhood.

The dream first came to life with a project he founded in Madagascar called TRUST PHARMA, which helped him create trusted connections and gain a deeper understanding of the country and of other African nations’ needs.

Additional connections with Egyptian companies allowed Hany to import medication into Madagascar and contribute to the improvement of the country’s health.

A temporary return to the multinational world where he once worked and a quick climb up the ladder helped Hany expand his network, and he was able to return to his original mission of realizing his life-long dream, a passion that has turned today into Elixir Pharma.
Who Are We
The word ‘Elixir’ has Latin, Greek, and Arabic origins and is defined as “a potion with magical powers.”

The same description applies to modern-day medicine, as its capabilities continue to grow and introduce life-changing improvements to patients’ lives.

Elixir Pharma is an emerging shareholding pharmaceutical company that specializes in the provision of varied commercial and scarce medication. Founded in 2018, we have rapidly grown by innovatively creating a diversified portfolio of products on the back of the ambition and drive of our highly qualified team.

As a consumer-centric organization, we aim to empower our communities and facilitate access to affordable (cost effective) medication across the nation, with our next step seeing us expand across Africa. As such, we fuel the creation of long-term partnerships with our stakeholders to maximize mutual benefits and create lasting value for everyone involved.

Our Vision

is to reach the forefront of the Egyptian pharmaceutical market and lead pharmaceutical exports in Africa

Our Mission

is to provide groundbreaking, affordable, and innovative pharmaceutical solutions across Egypt and Africa to improve the quality of people’s lives

Our Values

Customer Centricity

Customers are at the center of our operations. Every action we take aims to ensure that customers and members of our communities are at the receiving end of effective pharmaceutical solutions.

Respect and Integrity

We meet all stakeholder interactions and requests with transparency, compassion, and unfiltered honesty, to build solid bonds and further reinforce ourselves as a trustworthy organization.

Passion for Excellence

Every Elixir team member strives to provide exceptional work and deliver high quality results at every possible opportunity. We build our successes on the professional excellence of our team members.

Our Purpose

People deserve to live, not just survive.

We believe in every person’s right to medicine, but we also seek to improve people’s lives beyond medical treatment. Through communication, we aim to build a platform that cares for people on both; physical and mental levels. We invest in growing ideas, recommendations, insights, and support to create a positive environment that strengthens the tie between people’s health and happiness. To achieve this, we are also committed to selling medicine that treats ailments conveniently. We do not believe that a person must suffer on their way to recovery, and we make sure that all our products reflect this ideology.

Our People

Behind Elixir pharma is a vibrant culture driven by young energy, bringing unique and innovative market expertise to the company.


Hany Aly

Founder & CEO

Ashraf Maher

Business Manager

Ashraf Mostafa

Operation Manager

Eman Elshekh

Organizational Development Manager

Osama Ali

Commercial Lead

Mamdouh Mokhtar

Market Access Manager

Rehab Abdel Fattah

Regulatory Affairs Manager

Rania Adnan Sabawi

PR & Communication Manager
Our CEO Message
“Every member of this company’s team was handpicked to reflect true professional excellence for the greater good of the patients. By working together with our stakeholders, our goal is simple: to transform the pharmaceutical market in the Middle East for the better, forever, for all of us.

There is no better time to start than now.”

Our Culture

It is our duty to increase the reach and affordability of pharmaceuticals due to their resounding impact on people, communities, and nations.

Within our offices, we guarantee you support, commitment, integrity, punctuality, and most importantly, passion; and we aim to foster innovation and development through our combined offerings.

Elixir’s culture also heavily promotes social responsibility and believes in investing in the one resource central to the planet’s successful future.
Let's work together
Elixir Pharma | Enhancing Lives